When F2F Supersedes Social Media. Social media tools can help you communicate your message, connect you to your customers, expand your network and improve your image. Using social media tools I interact daily with wineries, winemakers, those involved with the selling and distribution of wine, as well as my fellow wine aficionados. We are using twitter, blogs, Facebook, video and a multitude of web 2.0 tools to share our wine experiences and to network with each other. iPad and twitter social media in action. But what good is all that effort and energy, in particular for a business, if they or their staff lacks F2F (face-to-face) skills? First impressions are lasting impressions. Of course I only share with you my positive wine experiences. But I feel it is time to remind wineries, winemakers and their staff that a rude or indifferent manner is not endearing. If you don't engage your customer you lose them. Certainly, some of you have lost me. How in today’s economy of inc